At Serve Studio, we celebrate self-expression, individuality, and craftsmanship.

Located in the heart of Rotterdam, our creative home blends personal style with contemporary beauty culture — offering tooth gems, grillz, permanent jewelry, and teeth whitening under one roof.

More than a beauty studio, Serve is a space where stories are told through refined details — from a symbolic charm welded onto your wrist, to a custom grill that captures your energy, or a gem that adds sparkle to your smile.

Founded by Eliza Melachropoulos, Serve Studio unites skilled artists with one mission: to deliver high-end, personalized treatments rooted in creativity, precision, and authenticity.

We believe beauty isn’t one-size-fits-all. Every experience at Serve is tailored — from consultation to aftercare. You’re not just booking a service; you’re crafting a moment, a memory, a reflection of you.

Serve Studio – A World of Refined Beauty & Craftsmanship

Serve Studio is more than a salon – it is a destination where expertise, creativity, and sophistication converge. In the heart of Rotterdam, we offer a carefully curated selection of high-end beauty and luxury services. Every detail is designed to create an experience where craftsmanship, personal attention, and elegance take center stage.

Our specialists bring years of experience and work exclusively with the finest materials. Each treatment and creation is tailored to the unique needs and desires of our clients – because true luxury becomes meaningful only when it feels personal.

RoffaGems
A subtle statement or a bold expression – RoffaGems elevates your smile with tooth gems and tooth art that transform it into a unique jewel. Each design is applied with precision, radiating both quality and individuality.

RoffaGrillz
Handcrafted grillz in silver or 14kt yellow, rose, or white gold, created by experienced artisans. RoffaGrillz embodies perfection in custom design – an exclusive piece that reflects the wearer’s personal style down to the smallest detail.

Locked Jewels
Permanent jewelry that symbolizes connection and timeless elegance. From delicate bracelets to refined chains – every piece by Locked Jewels is designed to be a meaningful treasure you carry with you every day.

Smile Atelier
A radiant smile is a masterpiece of its own. Smile Atelier offers professional teeth whitening treatments that are safe, effective, and fully customized. With care, precision, and premium clinical products, we deliver results that shine with confidence and last beautifully.

Aura One
Our in-house fine line tattoo artist transforms skin into a canvas for refined art. With a distinctive style and years of expertise, Aura One creates unique and personal designs that combine aesthetics with emotion.